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To deliver a connected urban ecosystem that enhances how people experience entertainment, retail, and social life.
About Boulevard City
BLVD City is designed to bring people together through immersive urban experiences, dynamic entertainment, and curated spaces for shopping, dining, and social gatherings. Each zone offers a unique atmosphere while contributing to a cohesive city-wide experience.
200+
Retail Outlets
A mix of local and international brands
3 KM
Promenade
A vibrant walkway connecting entertainment, dining, and retail
25,000+
Seats
Seating capacity in Mohammad Abdu & Abu-Bakr Salim venues.
10,000+
Lots
Parking lots designed for smooth access and high visitor capacity
Purpose Built. Experience Led.
Mission
Vision
To lead the future of lifestyle destinations in the region, setting new standards for integrated urban experiences.
What Makes Boulevard City Special?
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Global-Inspired Urban Design
Spaces inspired by iconic destinations like Times Square and Covent Garden, bringing a dynamic city atmosphere to Riyadh.
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Diverse Zones in One Destination
Nine distinct zones combining entertainment, retail, culture, and leisure in one connected experience.
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A Hub for Major Events
World-class theaters, live performances, and ongoing festivals position it as a leading events destination.
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Something for Everyone
From gaming and family attractions to live shows and social spaces, every visit offers something new to explore.
Getting There & Entry Tips
Arrival Time
60–75 minutes early for security and scanning.
Transport
Ride-hail is the easiest option
Peak Queues
20 minutes before showtime
After the Event
Follow signed ride-hail pickup zones to avoid delays
Event-Day Insider Tips:
- Food & Drinks: Lines peak during changeovers eat early
- Merch & Photos: Best 30–45 minutes before the event starts
- Exit Strategy: Wait 3–5 minutes after the final whistle to skip the initial rush